Award-winning
advertising, marketing and public relations firm, Creative Civilization, announced media expert
Toni Ellard has joined the San Antonio-based agency as Director of Touchpoint
Integration. In this role, Ellard will oversee the agency’s media buying and
planning department and will lend her expertise in digital, traditional and
non-traditional media touchpoint strategy for client campaigns.
Ellard
brings a wealth of experience spanning 20 years in media planning, buying and
research for Nestle USA and Procter & Gamble. Her regional client
experience includes the San Antonio Convention & Visitors Bureau, San
Antonio Metropolitan Health District, San Antonio Office of Cultural Affairs
and Market Square.
Before
joining Creative Civilization, Ellard served a dual role as group media
director and media research director, where she led numerous media planning teams,
supporting multiple divisions and brands for over 10 years.
“Toni’s
unique combination of skills and success with national brands, as well as some
of San Antonio’s most iconic brands, makes her a tremendous asset to our
agency and our clients,” says Creative Civilization President & COO, Gisela
Girard.
Ellard
is a Texas native who grew up in the Rio Grande Valley and graduated from the
University of Texas at Austin with a Bachelor of Science in Advertising. She is a member of the American
Advertising Federation (AAF) San Antonio and the recipient of numerous awards
including the HispanicAd.com Cable Plan of the Year and the Magazine Plan of
the Year.
In 2005, Ellard was
appointed to the Board of Directors for Hispanas Unidas, a San Antonio-based
organization empowering women in all aspects of their lives, specifically
education. Ellard also contributed her knowledge and expertise to the development
committee for the Traffic Audit Bureau to influence the development of their
new EYES ON technology in 2008.
She
is currently continuing her education in Digital Media Marketing through the NYU School of Continuing and Professional Studies
(NYU-SCPS).
Creative
Civilization’s mantra, Inspiration Is All Around Us™, fuels creative solutions across all
agency disciplines. Creative
Civilization is a new breed of agency uniquely qualified in the general market,
Hispanic market and business-to-business market. The agency offers a full range of marketing, advertising and public
relations services. Based in San
Antonio, Texas, the agency was founded in 1999 by advertising leaders Al
Aguilar and Gisela Girard.
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