VIA Metropolitan Transit Names Creative Civilization as Agency of Record

San Antonio marketing and communications firm selected to lead communications as VIA products and services expand

VIA Metropolitan Transit has selected San Antonio-based marketing and communications firm, Creative Civilization, as its agency of record for advertising and marketing services.

VIA Metropolitan Transit, San Antonio’s public transportation provider, selected Creative Civilization through a formal review process based on the agency’s strategic and innovative marketing leadership with local, regional and national clients.

Al Aguilar speaks about hispanic marketing

CEO Al Aguilar discusses the UIW concentration in Hispanic Marketing.

PPM: Don't Give up on Radio

by: David Queamante

In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.

45 Percent!

I’m beyond disappointed at these results. As advertising and media professionals, our clients expect us to make the decisions that are the best for their business, not simply what is easiest for us to calculate. Making any budget adjustments as a result of ratings availability is tantamount to admitting that Arbitron, Univision and SBS are in the driver’s seat when it comes to crafting media plans rather than the agencies. Don’t get me wrong, there are plenty of reasons to consider adjusting radio budgets, such as the ubiquitous iPod, and now the increased prevalence of streaming options such as Pandora on portable devices, but if we’re advocating any adjustments to our radio budgets, our rationale should be based on the changed usage across the medium, and not the escalating political squabbles between station groups and the ratings service.

Awards Spotlight Shines on Creative Civilization

San Antonio-based Creative Civilization, known for its high-profile and award-winning work, is enjoying a week filled with numerous accolades for its creative and public relations campaigns, including a total of 14 ADDY® Awards from the American Advertising Federation (AAF) and two statewide awards from the Texas Public Relations Association (TPRA).

Creative Civilization accepted a total of 14 ADDY® Awards at a special presentation on Saturday, February 20, 2010 for creative work produced for University Health System, American State Bank, San Antonio Opera, George Gervin Youth Center, The Magik Theatre, San Antonio Hispanic Chamber of Commerce and agency self-promotion. The award winning work includes a variety of categories including television, print, outdoor, video and collateral materials.

Creative Civilization expands its award-winning team, adds Group Account Manager, Media Manager

Creative Civilization Principals Al Aguilar and Gisela Girard today announced two significant additions to the full-service advertising agency’s award winning team.

Creative Civilization President Gisela Girard joins partner Al Aguilar in Godfathers Hall of Fame

Creative Civilization has another reason to celebrate its wonderful start in 2010!

Today, the San Antonio Chapter of the American Marketing Association, SA Vision, honored four visionary women at a tribute luncheon titled "Las Madrinas: The Visionary Women of Hispanic Advertising". Among the honorees were Bonnie Garcia of MarketVision, Victoria Negrete of Impact-O, Jessica Pantanini of Bromley Communications and Creative Civilization's very own President and COO, Gisela Girard.

Podcast: Gisela Girard on the future of Hispanic Marketing

Listen here as Creative Civilization President and COO Gisela Girard speaks to LatinCast (produced by Dieste) on the future of Hispanic Marketing.

Gisela Girard to be Honored by San Antonio AMA Chapter, SAVision

Creative Civilization is proud to announce that our very own President and COO, Gisela Girard, will be recognized by the San Antonio Chapter of the American Marketing Association, SAVisión, and inducted into the Godfathers of Hispanic Marketing Hall of Fame in a tribute luncheon on February 4th at La Hacienda de Santa Maria.

The event, “Las Madrinas - The Visionary Women of Hispanic Advertising,” will recognize Gisela Girard among four advertising CEOs or COOs of nationally recognized Hispanic ad agencies which service prestigious national brands: Creative Civilization, Marketvision, Impact-O and Bromley Communications.

Each of the 4 inductees has received numerous national awards recognizing their industry leadership and contributions. They will join six other industry giants who have already been inducted into the Godfathers of Hispanic Marketing Hall of Fame.